Why is Budget Buy-In Important?

The budgeting process is a time consuming and tedious task that can become burdensome to an organization.  The frustration doesn’t always stop after the completion of the budget as consistent budget overruns and a lack of ownership may take hold.  This is where focusing on Budget Buy-in can remedy some of these issues and hopefully lead to budget success. 

One common mistake in the budgeting process is the lack of comprehensive stakeholder involvement. For instance, if shipping supplies significantly impact costs, it’s crucial to include the shipping department in budget discussions. This ensures that every material expense is accurately captured and managed.  It will also lead to better buy-in as stakeholders feel they are a part of creating the budget.  Involving frontline employees in the budgeting process is crucial for uncovering innovative cost-saving solutions.  Remember we want to push an aggressive budget highlighting a capacity for process improvement thereby leading to better net income.

This leads us to our second challenge, budget buy-in.  Without strong buy-in from those responsible for the budget, accountability suffers, leading to missed targets and weakened performance. Ensuring that budget owners believe in and are committed to the budget is essential for maintaining accountability and driving results.  Ownership by the budget responsible party is diminished if there is not a belief that achieving the budget is possible.  It’s the responsibility of top leadership—ideally at the President or CEO level—working closely with the accounting team, to strike the right balance between setting ambitious budget goals and ensuring they are achievable. Leadership must actively guide this process to align budget objectives with the organization’s capacity.

Once the budget is completed and the period begins the true work starts to actively pursue beating the budget.  There needs to be an understanding how daily activity impacts the budget.  This is best driven by frontline employee involvement.  Their daily insights and engagement are key drivers in not just meeting, but exceeding budget expectations.   Here we see again budget buy-in increase by improved employee involvement.  A further step can be taken to tie budget performance to employee incentive programs and/or annual bonus programs.

Timely and detailed reporting must become a priority of the accounting team if managers are to be proactive at outperforming the budget.  Depending on the size and sophistication of the organization, this can be achieved weekly or may require daily reporting.  A good cost reduction strategy should easily outweigh the cost of reporting.

By nature, the budgeting process is based in conflicting goals.  Navigating these conflicts to a harmony of budget buy-in will set the foundation of consistent improvement and cost reductions.  The objective of budget buy-in is to create a budget that challenges the organization to continuously improve while also ensuring that employees believe the goals are attainable. Achieving this balance sets the stage for sustainable growth.