About Infinite CXO
Empowering hidden potential.
Our mission is to deliver the most profound impact to every person, team, and organization we partner with. Our vision is to empower individuals and businesses to grow through transformative experiences, driven by a greater purpose.
A coaching firm, on purpose
Infinite CXO was founded to develop the leaders already inside growing companies. Jack Shade built the practice around coaching, workshops, and assessments after decades of developing teams at Aflac and RevLocal.
The work that creates lasting change is not a new title on the org chart. It is how leaders coach, how teams align, and how people see their own impact. That is why coaching, workshops, and assessments sit at the center of the practice.
When a leadership gap truly needs extra operating capacity, we can still have that conversation. It is no longer the headline of the firm.

Core values
We...
Have Boundless Curiosity
Elevate Others
Are Forever Faithful
The formula
Greater outcomes in the business require greater clarity for the people. Four components, coached until they are habits.
Alignment
Strategic clarity and focus so teams pull in the same direction, with better resource allocation and real engagement.
Strategy
Identify the few strategic goals that matter, apply collective energy toward them, and track progress in real time.
People
A culture where people master new habits of effectiveness, embody trust, and bring more of their best effort and ideas.
Execution
Tools to collaborate, manage time, and make a distinctive contribution, so results compound instead of stall.
